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16 December 2024

Fighting Stunting to Save Future Generation, EWINDO x JAPFA Collaboration Program

Fighting Stunting to Save Future Generation, EWINDO x JAPFA Collaboration Program

Indonesia is on the brink of reaping the benefits of a demographic dividend, known as the "golden generation," projected to emerge by 2045. However, the nation still grapples with the issue of uneven nutrition among its younger population. This has resulted in alarmingly high rates of chronic malnutrition, affecting the growth and development of children, a condition commonly referred to as stunting.

Addressing the pressing concern of stunting in the Sukatani district of Purwakarta, EWINDO has teamed up with JAPFA, an esteemed member of the Scaling Up Nutrition Business Network. Their collaboration aims to implement the "EWINDO Cares: Early Stunting Intervention" program, a swift response initiative grounded in accurate data from local health centers. Several locations have been chosen for this program, including Cipicung, Sukatani, and Pangidangan. However, to kickstart the initiative, the Sukatani Village Office has been prioritized as the initial focal point.

At the heart of the program lies the introduction of easily cultivated and highly nutritious vegetables to the mothers of Sukatani village. This endeavor aims to encourage better child growth and development. The event, held at the Sukatani Village Office and attended by the Village Head, Chief of the Local Health Center, and PKK (Family Welfare Movement) Cadres, saw the joint efforts of the EWINDO and JAPFA teams centered on introducing vegetable cultivation.

In this initial phase of the collaborative program, trained PKK cadres are expected to provide easier access to nutritious vegetables in their community gardens. The goal is to cater to the parents of stunted children, ensuring they can prepare balanced meals that promote healthy nutrition. Ultimately, the program aspires to become a sustainable initiative that benefits all parties involved.

The "EWINDO Peduli: Early Stunting Intervention" program not only signifies a vital step toward combating childhood malnutrition but also represents a shared commitment by EWINDO, JAPFA, and all stakeholders involved. Through such collaborative efforts, we can empower Indonesian mothers to create a healthier future for their children, ensuring that the nation's impending "golden generation" thrives to its fullest potential.